LESSON 11: REVISION

ENGLISH FOR SPECIAL PURPOSES

LESSON 11: REVISION

In this lesson you will revise material from the whole course.

Exercise 1

Name 6 types of marketing and give their Polish equivalents.

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Viral marketing Word-of-mouth marketing Guerrilla marketing
Direct marketing Mobile marketing Multi-level marketing
Direct marketing marketing bezpośredni
Mobile marketing marketing mobilny
Multi-level marketing marketing wielopoziomowy
Viral marketing marketing wirusowy
Word-of-mouth marketing marketing szeptany
Guerrilla marketing marketing partyzancki

 

Exercise 2

Complete the sentences below:

  1. Advertising is a form of communication used to or persuade an audience (viewers, readers or listeners) to continue or take some new action.
  2. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. The of advertising may also be to reassure employees or shareholders that a company is viable or successful.
  3. Advertising messages are usually paid for by sponsors and viewed via various traditional media;  mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as websites and text messages.
Click here, to see the key!

  1. Advertising is a form of communication used to encourage or persuade an audience (viewers, readers or listeners) to continue or take some new action.
  2. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful.
  3. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as websites and text messages.


Exercise 3

Explain the following words in English and give their Polish equivalents:

perfunctorily enhance solicit

 

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Perfunctorily – done quickly, without taking care or interest / pobieżnie, przelotnie

Enhance – to improve the quality, amount or strength of something / ulepszyć, poprawić

Solicit – to ask someone for money, information or help / zabiegąć, konkurować, nakłaniać, naganiać klientów

 

Exercise 4

Complete the short text below with „increasingly”, „generate interest”, unlike.

Traditional public relations tools include press releases and press kits which are distributed to the media to from the press. Other widely used tools include brochures, newsletters and annual reports.  , companies are utilizing interactive social media outlets, such as blogs, Microblogging and social media.   the traditional tools which allowed for only one-way communication, social media outlets allow the organization to engage in two-way communication, and receive immediate feedback from various stakeholders.

 

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Traditional public relations tools include press releases and press kits which are distributed to the media to generate interest from the press. Other widely used tools include brochures, newsletters and annual reports. Increasingly, companies are utilizing interactive social media outlets, such as blogs, Microblogging and social media. Unlike the traditional tools which allowed for only one-way communication, social media outlets allow the organization to engage in two-way communication, and receive immediate feedback from various stakeholders.

 

Exercise 5

Choose the correct verbs to complete the sentences.

  1. The most important skills needed / required are the communication skills both verbally and written.
  2. He or she also have to solve / count the problems, arising out / coming out of the consumption of inferior goods and register their complaints for solutions.
  3. He or she has the responsibility to advertise / praise the special features and impressive qualities of products and services.
  4. The prime responsibility is to cater / deprive to the needs and demands of the customers perfectly.
 
 
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  1. The most important skills needed / required are the communication skills both verbally and written.
  2. He or she also have to solve / count the problems, arising out / coming out of the consumption of inferior goods and register their complaints for solutions.
  3. He or she has the responsibility to advertise / praise the special features and impressive qualities of products and services.
  4. The prime responsibility is to cater / deprive to the needs and demands of the customers perfectly.

 

Exercise 6

Match the types of sectors with their definitions?

1 Primary sector involves the processing of raw materials from primary industries, and includes the industries that produce a finished, tangible product.
2 Secondary sector this group is involved in the provision of services. They include teachers, managers and other service providers.
3 Tertiary sector this involves the extraction of resources directly from the Earth, this includes agricultural and resource extraction industries. In these industries, the product (that is, the focus of production) is a natural resource.
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  1. Primary sector ? this involves the extraction of resources directly from the Earth, this includes agricultural and resource extraction industries. In these industries, the product (that is, the focus of production) is a natural resource.
  2. Secondary sector ? involves the processing of raw materials from primary industries, and includes the industries that produce a finished, tangible product.
  3. Tertiary sector ? this group is involved in the provision of services. They include teachers, managers and other service providers.

 

Exercise 7

Explain the following words in English and give their Polish equivalents:

assets liability liquidity
 
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assets something valuable belonging to a person or organization which can be used for the payment of debts? aktywa

liquidity in the form of money, rather than investments or property, or able to be changed into money easily ? płynność finansowa

liability when you are legally responsible for something ? odpowiedzialność, zobowiązanie

 

Exercise 8

Finish the sentence below:

The following types of law are regarded as the ?traditional core subjects?:

 

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  • international
  • constitutional
  • administrative law
  • criminal law
  • contract law
  • tort law
  • property law

 

Exercise 9

Name the main areas of finance.

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Personal finance

Personal finance / Corporate finance / Public finance

 
 
Exercise 10
 
Give the synonyms of the following words.

 

  WORD SYNONYM
1. Mundane
2. Objective
3. Allocate
4. Be relevant
5. Enforce
6. Tangible
7. Thorough
8. Burgeoning
9. Dispense
10. Reassure
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  WORD SYNONYM
1. Mundane banal, commonplace, day-to-day, earthly,everyday
2. Objective target, ambition, aspiration
3. Allocate assign; divide among
4. Be relevant correspond to, have to do with
5. Enforce apply, carry out, reinforce, force upon, implement
6. Tangible real, concrete, physical, substantial, visible
7. Thorough detailed and careful
8. Burgeoning expand, grow, increase, thrive
9. Dispense allocate, assign, distribute give away
10. Reassure assure, bolster