Imię i nazwisko
THIS IS A MULTIPLE CHOICE TEST.
READ THE QUESTIONS AND CIRCLE THE CORRECT ANSWER.
ONLY ONE ANSWER IS CORRECT.
a) the process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generation segregation among competition and building loyalty among customers. b) the practice of managing the flow of information between an individual or an organization and the public. c) the process which creates, communicates, delivers the value to the customer, and maintains the relationship with customers. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.
?Word-of-mouth marketing? is:
a) is an advertising strategy in which low-cost unconventional means (graffiti, sticker bombing, flash mobs) are utilized, often in a localized fashion or large network of individual cells, to convey or promote a product or an idea. b) is an unpaid form of promotion?oral or written?in which satisfied customers tell other people how much they like a business, product, service, or event. It is one of the most credible forms of advertising because people who don't stand to gain personally by promoting something put their reputations on the line every time they make a recommendation. c) is a marketing strategy in which the sales force is compensated not only for sales they personally generate, but also for the sales of others they recruit, creating a downline of distributors and a hierarchy of multiple levels of compensation.
Which collocation is correct:
a) to catch the market b) to capture the market c) to grab the market
a) is a form of communication used to encourage or persuade an audience (viewers, readers or listeners) to continue or take some new action. b) is a channel-agnostic form of advertising that allows businesses and nonprofits to communicate straight to the customer, with advertising techniques such as mobile messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional letters, and outdoor advertising. c) is the act of selling a product or service in return for money or other compensation. It is an act of completion of a commercial activity.
?Television commercial, typically five minutes or longer? is called a:
a) a billboard b) in-store advertising c) infomercial
?Coffee cup advertising? is:
a) outdoor advertising on street furniture and pavements b) skill in making correct decisions and judgments in a particular subject, such as business or politics c) is any advertisement placed upon a coffee cup that is distributed out of an office, café, or drive-through coffee shop.
Three words (service, commercial, selling) in the sentence below have been mixed up.
A sale is the act of ______________ a product or _____________ in return for money or other compensation. It is an act of completion of a _______________ activity.
Which order of the words is correct?
a) commercial / service / selling b) selling / service / commercial c) service / commercial / selling
Which is not a personality trait of a perfect sales person?
a) a positive attitude b) the right body language c) being rebellious
Which is not a selling method:
a) Figurative selling b) Consultative selling c) Sales enablement
a) the process of communicating the value of a product or service to customers b) is a form of communication used to encourage or persuade an audience to continue or take some new action c) is the practice of managing the flow of information between an organization and its publics
Complete the text below with the expressions from the box. Which order is correct?
generate interest / receive immediate feedback / widely used
Traditional public relations tools include press releases and press kits which are distributed to the media to _____________________ from the press. Other ________________ tools include brochures, newsletters and annual reports. Increasingly, companies are utilizing interactive social media outlets, such as blogs, Microblogging and social media. Unlike the traditional tools which allowed for only one-way communication, social media outlets allow the organization to engage in two-way communication, and ______________________________ from various stakeholders.
a) generate interest / widely used / receive immediate feedback b) receive immediate feedback / generate interest / widely used c) generate interest / receive immediate feedback / widely used
a) a marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products b) the process which creates, communicates, delivers the value to the customer, and maintains the relationship with customers. c) the practice of managing the flow of information between an organization and its publics.
What does a Customer Care involve?
a) creating a positive image of your business b) spending long hours on calculating the profit of a company c) putting systems in place to maximise your customers' satisfaction with your business
not a responsibility or a duty of a Customer Care Specialist:
a) to prepare press releases and contact media people b) to cater to the needs and demands of the customers perfectly c) to solve the problems, arising out of the consumption of inferior goods and register their complaints for solutions
Complete the sentence below with the following words: king, god, number one. Put them in a correct order:
?In the UK we say the customer is ___________________, in the US they say the customer is _______, in Japan they say the customer is __________?.
a) number one / king / God b) God / king / number one c) king / God / number one
Choose the best word to fill in the gap in the text below:
?The processes and methods employed to transform ________________ inputs (raw materials,
semi-finished goods, or subassemblies) and intangible inputs (ideas, information, knowledge) into
goods or services?.
a) abstract b) definite c) tangible
Which is the correct definition of the word ?intangible?:
a) so obvious that it can easily be seen or known, or (of a feeling) so strong that it seems as if it can be touched or physically felt b) existing, but not possible to be described or proved c) fixed, certain or clear
What is ?product capacity?:
a) management philosophy that buyers prefer goods and services which are cheap and widely available b) volume of products that can be generated by a production plant or enterprise in a given period by using current resources c) an operational state whereby a company cannot increase output of a specific good or service without additional costs
Complete the definition of ?law? with the words from the box. Which order is correct?
Law is a system of rules and __________________ which are enforced through social institutions to govern behavior. Laws are made by ________________, specifically by their legislatures. The formation of laws themselves may be influenced by a _____________ (written or unwritten) and the rights encoded therein. The law shapes politics, economics and society in countless ways and serves as a social mediator of relations between people.
a) guidelines / governments / constitution b) governments / guidelines / constitution c) constitution / guidelines / governments
What is the definition of ?to enforce?:
a) to control the actions or behaviour of someone by force b) to state or demand forcefully, especially despite opposition c) to make people obey a law, or to make a particular situation happen or be accepted
Which three types of law belong to the Private Law:
a) contract law, criminal law, property law b) contract law, administrative law, tort law c) contract law, tort law, property law
What is an accountancy?
a) the process of communicating financial information about a business entity to users such as shareholders and managers b) the ability to convert an asset to cash quickly c) the management of a supply of money
What is ?sole proprietorship?:
a) something valuable belonging to a person or organization which can be used for the payment of debts b) a particular legal form for a small company in some countries c) shareholders' equity
What is ?ownership equity?:
a) assets minus liabilities b) the amount of money that a person or company owes c) is the residual claim or interest of the most junior class of investors in assets, after all liabilities are paid
Which is the correct finish of the sentence: Finance is the study of ?
a) how investors allocate their assets over time under conditions of certainty and uncertainty. b) how to communicate financial information about a business entity to users such as shareholders and managers c) how to manage the flow of information between an individual or an organization and the public
What does ?to allocate? mean:
a) to spread across or move away over a large area, or to make something do this b) to keep something as it is, especially in order to prevent it from decaying or being damaged or destroyed; to conserve c) to give something to someone as their share of a total amount, for them to use in a particular way
What are the three main areas of finance?
a) personal finance, public finance, tax planning b) personal finance, public finance, corporate finance c) investment and accumulation, public finance, corporate finance
Which element does not belong to a job description:
a) job function b) interests c) education and experience
What does ?mundane? mean:
a) very ordinary and therefore not interesting b) exciting c) extraordinary
What is not a clerical duty:
a) handling travel arrangements b) answering phones and routing calls c) maintaining machinery