LESSON 12 – TEST

ESP COURSE - REVISION

GOOD LUCK!






THIS IS A MULTIPLE CHOICE TEST.

READ THE QUESTIONS AND CIRCLE THE CORRECT ANSWER.

ONLY ONE ANSWER IS CORRECT.

1.

?Marketing? is:

2.

?Word-of-mouth marketing? is:

3.

Which collocation is correct:

4.

Advertising is

5.

?Television commercial, typically five minutes or longer? is called a:

6.

?Coffee cup advertising? is:

7.

Three words (service, commercial, selling) in the sentence below have been mixed up.

A sale is the act of ______________ a product or _____________ in return for money or other compensation. It is an act of completion of a _______________ activity.

Which order of the words is correct?

8.

Which is not a personality trait of a perfect sales person?

9.

Which is not a selling method:

10.

PR is:

11.

Complete the text below with the expressions from the box. Which order is correct?

generate interest / receive immediate feedback / widely used


Traditional public relations tools include press releases and press kits which are distributed to the media to _____________________ from the press. Other ________________ tools include brochures, newsletters and annual reports. Increasingly, companies are utilizing interactive social media outlets, such as blogs, Microblogging and social media. Unlike the traditional tools which allowed for only one-way communication, social media outlets allow the organization to engage in two-way communication, and ______________________________ from various stakeholders.

12.

Branding is:

13.

What does a Customer Care involve?

14.

What is not a responsibility or a duty of a Customer Care Specialist:

15.

Complete the sentence below with the following words: king, god, number one. Put them in a correct order:


?In the UK we say the customer is ___________________, in the US they say the customer is _______, in Japan they say the customer is __________?.

16.

Choose the best word to fill in the gap in the text below:


?The processes and methods employed to transform ________________ inputs (raw materials,
semi-finished goods, or subassemblies) and intangible inputs (ideas, information, knowledge) into
goods or services?.

17.

Which is the correct definition of the word ?intangible?:

18.

What is ?product capacity?:

19.

Complete the definition of ?law? with the words from the box. Which order is correct?


Law is a system of rules and __________________ which are enforced through social institutions to govern behavior. Laws are made by ________________, specifically by their legislatures. The formation of laws themselves may be influenced by a _____________ (written or unwritten) and the rights encoded therein. The law shapes politics, economics and society in countless ways and serves as a social mediator of relations between people.

20.

What is the definition of ?to enforce?:

21.

Which three types of law belong to the Private Law:

22.

What is an accountancy?

23.

What is ?sole proprietorship?:

24.

What is ?ownership equity?:

25.

Which is the correct finish of the sentence: Finance is the study of ?

26.

What does ?to allocate? mean:

27.

What are the three main areas of finance?

28.

Which element does not belong to a job description:

29.

What does ?mundane? mean:

30.

What is not a clerical duty: