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?Marketing? is:

a) the process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generation segregation among competition and building loyalty among customers.b) the practice of managing the flow of information between an individual or an organization and the public.c) the process which creates, communicates, delivers the value to the customer, and maintains the relationship with customers. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.

?Word-of-mouth marketing? is:

a) is an advertising strategy in which low-cost unconventional means (graffiti, sticker bombing, flash mobs) are utilized, often in a localized fashion or large network of individual cells, to convey or promote a product or an idea.b) is an unpaid form of promotion?oral or written?in which satisfied customers tell other people how much they like a business, product, service, or event. It is one of the most credible forms of advertising because people who don't stand to gain personally by promoting something put their reputations on the line every time they make a recommendation.c) is a marketing strategy in which the sales force is compensated not only for sales they personally generate, but also for the sales of others they recruit, creating a downline of distributors and a hierarchy of multiple levels of compensation.

Which collocation is correct:

a) to catch the marketb) to capture the marketc) to grab the market

Advertising is

a) is a form of communication used to encourage or persuade an audience (viewers, readers or listeners) to continue or take some new action.b) is a channel-agnostic form of advertising that allows businesses and nonprofits to communicate straight to the customer, with advertising techniques such as mobile messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional letters, and outdoor advertising.c) is the act of selling a product or service in return for money or other compensation. It is an act of completion of a commercial activity.

?Television commercial, typically five minutes or longer? is called a:

a) a billboardb) in-store advertisingc) infomercial

?Coffee cup advertising? is:

a) outdoor advertising on street furniture and pavementsb) skill in making correct decisions and judgments in a particular subject, such as business or politicsc) is any advertisement placed upon a coffee cup that is distributed out of an office, café, or drive-through coffee shop.

Three words (service, commercial, selling) in the sentence below have been mixed up.

A sale is the act of ______________ a product or _____________ in return for money or other compensation. It is an act of completion of a _______________ activity.

Which order of the words is correct?

a) commercial / service / sellingb) selling / service / commercialc) service / commercial / selling

Which is not a personality trait of a perfect sales person?

a) a positive attitudeb) the right body languagec) being rebellious

Which is not a selling method:

a) Figurative sellingb) Consultative sellingc) Sales enablement

PR is:

a) the process of communicating the value of a product or service to customersb) is a form of communication used to encourage or persuade an audience to continue or take some new actionc) is the practice of managing the flow of information between an organization and its publics

Complete the text below with the expressions from the box. Which order is correct?

generate interest / receive immediate feedback / widely used

Traditional public relations tools include press releases and press kits which are distributed to the media to _____________________ from the press. Other ________________ tools include brochures, newsletters and annual reports. Increasingly, companies are utilizing interactive social media outlets, such as blogs, Microblogging and social media. Unlike the traditional tools which allowed for only one-way communication, social media outlets allow the organization to engage in two-way communication, and ______________________________ from various stakeholders.

a) generate interest / widely used / receive immediate feedbackb) receive immediate feedback / generate interest / widely usedc) generate interest / receive immediate feedback / widely used

Branding is:

a) a marketing practice of creating a name, symbol or design that identifies and differentiates a product from other productsb) the process which creates, communicates, delivers the value to the customer, and maintains the relationship with customers.c) the practice of managing the flow of information between an organization and its publics.

What does a Customer Care involve?

a) creating a positive image of your businessb) spending long hours on calculating the profit of a companyc) putting systems in place to maximise your customers' satisfaction with your business

What is not a responsibility or a duty of a Customer Care Specialist:

a) to prepare press releases and contact media peopleb) to cater to the needs and demands of the customers perfectlyc) to solve the problems, arising out of the consumption of inferior goods and register their complaints for solutions

Complete the sentence below with the following words: king, god, number one. Put them in a correct order:

?In the UK we say the customer is ___________________, in the US they say the customer is _______, in Japan they say the customer is __________?.

a) number one / king / Godb) God / king / number onec) king / God / number one

Choose the best word to fill in the gap in the text below:

?The processes and methods employed to transform ________________ inputs (raw materials,
semi-finished goods, or subassemblies) and intangible inputs (ideas, information, knowledge) into
goods or services?.

a) abstractb) definitec) tangible

Which is the correct definition of the word ?intangible?:

a) so obvious that it can easily be seen or known, or (of a feeling) so strong that it seems as if it can be touched or physically feltb) existing, but not possible to be described or provedc) fixed, certain or clear

What is ?product capacity?:

a) management philosophy that buyers prefer goods and services which are cheap and widely availableb) volume of products that can be generated by a production plant or enterprise in a given period by using current resourcesc) an operational state whereby a company cannot increase output of a specific good or service without additional costs

Complete the definition of ?law? with the words from the box. Which order is correct?

Law is a system of rules and __________________ which are enforced through social institutions to govern behavior. Laws are made by ________________, specifically by their legislatures. The formation of laws themselves may be influenced by a _____________ (written or unwritten) and the rights encoded therein. The law shapes politics, economics and society in countless ways and serves as a social mediator of relations between people.

a) guidelines / governments / constitutionb) governments / guidelines / constitutionc) constitution / guidelines / governments

What is the definition of ?to enforce?:

a) to control the actions or behaviour of someone by forceb) to state or demand forcefully, especially despite oppositionc) to make people obey a law, or to make a particular situation happen or be accepted

Which three types of law belong to the Private Law:

a) contract law, criminal law, property lawb) contract law, administrative law, tort lawc) contract law, tort law, property law

What is an accountancy?

a) the process of communicating financial information about a business entity to users such as shareholders and managersb) the ability to convert an asset to cash quicklyc) the management of a supply of money

What is ?sole proprietorship?:

a) something valuable belonging to a person or organization which can be used for the payment of debtsb) a particular legal form for a small company in some countriesc) shareholders' equity

What is ?ownership equity?:

a) assets minus liabilitiesb) the amount of money that a person or company owesc) is the residual claim or interest of the most junior class of investors in assets, after all liabilities are paid

Which is the correct finish of the sentence: Finance is the study of ?

a) how investors allocate their assets over time under conditions of certainty and uncertainty.b) how to communicate financial information about a business entity to users such as shareholders and managersc) how to manage the flow of information between an individual or an organization and the public

What does ?to allocate? mean:

a) to spread across or move away over a large area, or to make something do thisb) to keep something as it is, especially in order to prevent it from decaying or being damaged or destroyed; to conservec) to give something to someone as their share of a total amount, for them to use in a particular way

What are the three main areas of finance?

a) personal finance, public finance, tax planningb) personal finance, public finance, corporate financec) investment and accumulation, public finance, corporate finance

Which element does not belong to a job description:

a) job functionb) interestsc) education and experience

What does ?mundane? mean:

a) very ordinary and therefore not interestingb) excitingc) extraordinary

What is not a clerical duty:

a) handling travel arrangementsb) answering phones and routing callsc) maintaining machinery